International marketing Essay Example | Topics and Well Written Essays - 2000 words - 7

International marketing - Essay Example Marketing communication is the main element, which is responsible for developing a customer’s demand for a product or service by providing brand information as well as facilitating purchase intention (Pelsmacker, 2006). Currently, there are a lot of issues concerned with global marketing communication, such as those related to how much effective the advertising is, testing various marketing and promotional methods, (Onkvisit and Shaw, 1999) the design of content and language used in the advertisement (Hollensen, 2014) etc. For example, although sales volume can be used as a yardstick to measure the effectiveness of advertising, other important factors such as economic conditions and pricing strategies can also affect sales volume. However, the decision regarding whether to standardise a particular advertising strategy or adopt another a new one is one of the most critical issues that business organisations face. This topic has been regarded as an endless debate from 1950 to 1990 (Solberg, 2002). Standardisation means that a company maintains the same advertising strategies in all the countries where it markets its products or services. It is in line with the idea of global marketing strategies, which was first established by Levitt (1983). The globalism concept suggests that the world is becoming a common place where people desire the best product and lifestyle no matter where they live. Particular to international advertising, the globalisation strategy concept was praised by marketing practitioners. By adopting global advertising, companies can create massive economies of scale to maintain a consistent brand image in the minds of the consumers. On the other hand, the conventional view is to localise marketi ng and advertising strategies because every market is unique (Zhou and Belk, 2004) and since consumers have different needs and lifestyle all around the world. Jobber

Nike and Vietnam Essay Example for Free

Nike and Vietnam Essay Globalization is a phenomenon that has become a fact in today’s business world. Companies, always looking to cut costs and improve productivity, often look overseas to either expand current business operations or to outsource existing business operations. Companies often make the decision to go global with the hopes of taking advantage of more favorable business environments, better technologies, or relationships with suppliers and customers. While these facts are a part of globalization, there are also positive benefits, which range from lower prices to consumers, increased education for individuals within the countries where expansion occurs, and a higher standard of life for the individuals in these countries. While arguments can be made that globalization is a positive or negative force on a country or on the world economy, the debate is not likely to end any time soon. This paper will take a look at the positive impacts of globalization by examining Nike in Vietnam. Nike has long been viewed as the poster child for problems associated with globalization. Many have accused Nike of employing workers in sweatshop like conditions in poorer countries like China, and more recently Vietnam. In addition to the sweatshop claims, people often say that Nike employs child labor, often even claiming that the child labor is forced and takes place in sweatshops. Many of these same people also suggest that Nike has taken jobs from the United States to these countries where there are fewer laws regarding work conditions and wages so that they can pay their employees less in an effort to make a higher profit with no regard to the value of human life. These are just a few of the accusations that people often make against multinational corporations such as Nike, and this list is much longer. While it is true that there have been problems at certain factories that make Nike products, the company has taken aggressive steps to ensure that all of its factories now comply with basic human rights. It is hard to argue that the conditions experienced by workers at factories in Vietnam are not still vastly different from what we experience in the West, but the culture is much different as well. Therefore, what we may view as harsh conditions may not, in fact, be so to the actual employees. What are often unnoticed, or at least is not mentioned, are the positive effects that Nike has brought to countries like Vietnam. As stated previously, many of the benefits of globalization within a company like Nike must be looked at within the context of the culture being examined. A primary example of this would be the pay. While some may argue that a monthly pay of $72 per month is essentially the same as employing slave labor, the employees at the Nike factory in Ho Chi Minh City might say otherwise. As Johan Norbert (2004) notes, the pay of $72 per month is â€Å"almost three times the minimum wage for a state-owned enterprise,† which typically involves endless days in intense heat or rain in rice fields surrounded by water and bugs. In addition to being higher paying than previous jobs, working in a Nike factory also provides a stable source of income. These higher wages have afforded the employees other benefits as well. When the first factories opening in Ho Chi Minh City, the workers had to walk to the factories, but, within a few years, they saw significant improvements to their transportation options. Norberg (2004) also writes, â€Å"After three years, they could afford bicycles three years later, they could afford scooters [and after eight years], the first workers [could] afford to buy a car. † This is a reality that few people in Ho Chi Minh City experience, with less than 5% of the population owning a car. But perhaps one of the greatest benefits that globalization has brought to Vietnam is the availability to afford higher education. In the past, many children would have been put to work on farms in order for their families to survive, yet â€Å"In ten years, 2. 2 million children have gone from child labour to education† (Norberg, 2004). Millions of children attending school as a result of globalization is a far cry from many of the child labor accusations previously mentioned. Globalization is, and probably will always be, a topic that has very passionate people on both sides of the debate. While arguments both for and against globalization have valid points to make, few people really have really taken the time to look at the direct impact of this ever growing trend. From strictly a consumer standpoint, Nike’s decision to go global and create factories in a variety of countries has led to an increase from under 200 styles to almost 1200 different styles available for purchase (Locke Siteman, 2007, p. 6). More importantly, though, are the points mentioned above, that employees in countries like Vietnam make almost 3x the wages made in their previous employment. Rarely will you hear that these employees are able to afford items such as cars while the majority of people even within their own city cannot. You will also almost never hear that, despite past abuses of child labor, millions of children have been able to get an education. This is a reality that would not have been possible if their parents were still stuck working in rice fields. This education has the abolition to create a positive cycle of growth, wealth, and education for new generations that will continue for years. If you want to see the direct impact that globalization can have, the case of Nike in Vietnam provides a solid starting point to see the positive effects that have come about as Nike has expanded to have workers in over 50 countries.

Class Struggle and the Communist Manifesto Essay -- Karl Marx Communis

Class Struggle and the Communist Manifesto The Communist Manifesto is profoundly marked by the history of class struggle and social inequality throughout history. In fact Marx suggests that history is in essence merely a timeline of class struggle, unchanging apart from the alteration in mode of production. The document is the story of the conflict between the Proletariat and the Bourgeois, the oppressed and the oppressor, the haves and the have nots, etc? However, this is not a new idea and Marx is really not all that radical. In his Politics, Aristotle wrote, ?Those who have too much of the goods of fortune, strength, wealth, friends and the like, are neither willing nor able to submit to authority?On the other hand, the very poor, who are in the opposite extreme, are too degraded.?[i] As Marx states it in the document, modern history is the manifestation of centuries of a system that was and still is built on the delicate balance of inequities. [ii] For our purposes we will begin this timeline with the 17th century in Europe. It is a time period marked by a hierarchy of ranks and sub ranks. These positions were hereditary and binding for the duration of someone?s life bar any incredible circumstance. These ranks were also marked specifically by wealth. In this time period serfdom, a system in which peasants worked land that was owned by a wealthy member of the nobility was the standard. The very distinction of classes was what the wealthy had; what they wore, where they lived, and how they lived. The countryside was marked by sets of self-reliant villages with the noble?s manor at the center. [iii] According to Marx serfdom was a step above slavery for the people were laboring but not benefiting... ...e Communist Party. Transcribed by Allen Lutins with assistance from Jim Tarzia. Appearing at http://www.yale.edu/lawweb/avalon/treatise/communist_manifesto/mancont.htm. [iii] Sherman, Dennis, and Joyce Salisbury. The West in the World. 2nd ed. Boston, McGraw Hill Publishing, 2001. [iv] Landtman, Gunnar page 77. [v] Hoch, Stephen. Serfdom and Social Control in Russia: Petrovskoe, a Village in Tambov. Chicago: University of Chicago Press, 1986. [vi] Hoch, Stephen page 4. [vii] Ossowski, Stanislav. ?The Marxian Synthesis.? In The Logic of Social Hierarchies, edited by Edward O. Laumann, Paul M. Siegel, and Robert W. Hodge. Chicago: Marham Publishing Company, 1970. [viii] Sherman pages 488-515 [ix] Sherman pages 517-520 [x] Sherman pages 570-582 [xi] Engels webpage

Third Landscape Design

Characteristics of a Third Landscape we were looking for : -Third landscape as no scale but it has limits . These limits are usually biological limits. -Third landscape is not in a constant evolution . It is rather Inconstant depending on the modality Of the environment . -Third landscape is an opportunity as it is a global landscape without function Inspired by our task we had to the landscape we have in mind. This landscape is situated inside the ring of Tirana. Despite its location it is a forsaken inhabited space.In its prime it was a chemical attack shelter for its nearby inhabitants. Now it's just a lump on the ground covered by uncontrolled vegetation . Its entrances are used as rash bins and its borders are occupied by abandoned and illegal parked cars. Our imagination did not dare to go inside there and think what kind of flora and fauna could actually grow inside of a humid 50 year old closed basement. Based in these first sight analysis we decided this place was the opport unity we were looking for.To start the action on this newly found Third Landscape we turn our attention to Gilles Clement and his words: â€Å"Acting on the Third Landscape is going with, not against nature, complying, observing and intervening as little as possible. Avoiding the regulations and remaining indifferent Avoiding the assumption of wanting to create models. The game of leaving things as they are (and as they evolve) does not, of course, avoid a decision. The action is there and it is traditional, wise, calling the skills of observation, classification and deduction into play.It is that of the scientist, not of the DID enthusiast, although in this case you start from what is already there and try to turn circumstances into opportunities. â€Å"(Cit. Gilles Clement Manifesto del Terror Passages. We began to work on the primal analysis of the area. First on a larger scale we divided the area based on its functions. After this on a smaller scale around our Third Landscape. We also divided the area based on the building types such as apartment buildings , villas etc.After this we tried to go deeper inside the history of this place. We went to the Military Archive and to find plants of this Communist era shelters. Fortunately the archivist helped us even with further information about communist era shelters. Apparently every building build back than had a shelter planned as a basement in case of air attacks or chemical attacks. Many of this actually still exist today but used in different functions such as lavender rooms or even apartments. Our shelter however was of a different kind.This kind was implemented in- between already existing buildings without a shelter to offer protection to everyone equally. The plan is very simple. Double entrance door with ventilation room in-between ,tight corridors with 2 rows of sits and 2 bathrooms on each side. If a chemical attack would happen we can only imagine how terrible it would have been for 50 plus people to fight to enter this narrow place. Back on the Third Landscape we start to study the vegetation biologically growing on top of the shelter. Plants found on top of it are typical vegetation for urban areas .Essence vagaries Canonicals European Acre obtuse Ruckus Calculate Panic Sanguine As last round of analysis we start to sketch the paths and itineraries created by our Third Landscape around the area along with walking paths , bicycle paths , road paths and car parking spaces. After gathering all the above material we state the cons of our existing Third Landscape Bad Space Management No trash control and recycle Illegal parking Lack of social function Hygiene problems inside shelter Uncontrolled vegetation growth Based on this problematic and Gilles Clement words we start to brainstorm or the final result of the project.Leaded by our project leader Laura Pedant we decide to turn the Third Landscape into Tirana first ever seed bank. The idea of the seed bank was our interpretatio n of Gilles Clement words as if the only way to treat a Third Landscape is going with the flow of nature and not going against it. A seed bank stores seeds as a source for planting in case seed reserves elsewhere are destroyed. It is a type of gene bank. The seeds stored may be food crops, or those of rare species to protect biodiversity The reasons for storing seeds may be varied.In the case f food crops, many useful plants that were developed over centuries are now no longer used for commercial agricultural production and are becoming rare. Storing seeds also guards against catastrophic events like natural disasters outbreaks of disease, or war . Unlike seed libraries or seeds swaps that encourage frequent reuse and sharing of seeds, seed banks are not typically open to the public. (courtesy of Wisped IA). As for the other problems affecting the outside of the shelter we decided to build a small park for the neighborhood to encourage recycle and a car free zone so it will be ore g reen and less smoke.

Project Management and Critical Path Essay

What is project management, and what are its main objectives? What is the relationship between tasks and events, or milestones? What is a work breakdown structure? How do you create one? What are task patterns, and how can you recognize them? Compare the advantages and disadvantages of Gantt and PERT/CPM charts. Define the following terms: best-case estimate, probable-case estimate, and worst- case estimate, and describe how project managers use these concepts. How does a project manager calculate start and finish times? What is a critical path, and why is it important to project managers? How do you identify the critical path? What are some project reporting and communication techniques? What is risk management, and why is it important? In Poor Richard’s Almanac, Benjamin Franklin penned the familiar lines: â€Å"For the want of a nail the shoe was lost, for the want of a shoe the horse was lost, for the want of a horse the rider was lost, for the want of a rider the battle was lost, for the want of a battle the kingdom was lost — and all for the want of a horseshoe nail.† Looking at the outcome in hindsight, could project management concepts have avoided the loss of the kingdom? Explain your answers. At Countywide Construction, you are trying to convince your boss that he should consider modern project management techniques to manage a complex project. Your boss says that he doesn’t need anything fancy, and that he can guess the total time by the seat of his pants. To prove your point, you decide to use a very simple example of a commercial con- struction project, with eight tasks. You create a hypothetical work breakdown struc- ture, as follows: Prepare the foundation (10 days). Then assemble the building (4 days). When the building is assembled, start two tasks at once: Finish the interior work (4 days) and set up an appointment for the final building inspection (30 days). When the interior work is done, start two more tasks at once: landscaping (5 days) and driveway paving (2 days). When the landscaping and driveway are done, do the painting (5 days). Finally, when the painting is done and the final inspection has occurred, arrange the sale (3 days). Now you ask your boss to estimate the total time and write his answer on a piece of paper. You look at the paper and see that his guess is wrong. 1. What is the correct answer? 2. What is the critical path? 3. Create a Gantt chart that shows the WBS. 4. Create a PERT/CPM chart. ————- What are the five questions typically used in fact-finding? What additional question can be asked during this process? What is a systems requirement, and how are systems requirements classified? What are JAD and RAD, and how do they differ from traditional fact-finding methods? What are their pros and cons? What is total cost of ownership (TCO), and why is it important? Provide examples of closed-ended, open-ended, and range-of-response questions. What are three types of sampling, and why would you use them? What is the Hawthorne Effect? Why is it significant? What is a functional decomposition diagram (FDD) and why would you use one? Explain how to create an FDD. What are agile methods, and what are some pros and cons of this approach? To what three different audiences might you have to give a presentation? How would the presentation differ for each? ——– A group meeting sometimes is suggested as a useful compromise between interviews and questionnaires. In such a group meeting, one systems analyst meets with and asks questions of a number of users at one time. Discuss the advantages and disad- vantages of such a group meeting. ——- Elmwood College Situation: The school is considering a new system that will speed up the registration process. As a systems analyst, you are asked to develop a plan for fact-finding. 1. List all the possible techniques that you might use. 2. Describe an advantage for each technique. 3. Suppose the development budget is tight. How might that affect the fact-finding process? 4. What are five important questions to use during fact-finding?

Demonstration Speech Essays

Demonstration Speech Essays Demonstration Speech Essay Demonstration Speech Essay Public Speaking Assignment #1- Introduction Speech Cat Downs TOPIC: THE SUCCESS OF SHAWN COREY CARTER SPECIFIC GOAL:  Ã‚  I want my audience to know about Shawn Corey Carter INTRODUCTION 1-(ATTENTION GETTER): Hello everyone 2-(CREDIBILITY STATEMENT): I have research on our Guest speaker, and I familiarize many of his achievements. Possibly but uncertain if you know about our guest speaker, if not it will be the speech of a lifetime. 3-THESIS: This evening, I will introduce you to an entrepreneur and an artist/Producer. BODY 1-(1ST MAIN POINT): He is a caring man A- He teamed up with United Nations Secretary-General Kofi Annan, and an important cable network MTV to bring water to the kinds of countries that don’t have water. B- Shawn JAY-Z Carter and Sean P Diddy Combs join together to donate $1 million to the American Red Cross to help the victims and refugees of this national disaster call Katrina. Transitional statement: I talked about how the topic that would effect you, I will now talk about our guest speaker’s expertise. 2. What makes this speaker an expert? He has global experience and expertise in its success as an entrepreneur, and he is very popular around the world as a Hip Hop artist. A- CEO of Def Jam Recordings and Roc-A-Fella Records. He co-owns The 40/40 Clubs and the New Jersey Nets NBA team. B-The New York Times announced that Jay-Z is on the verge of a partnership with Live Nation for $150 million - among the most expensive contracts ever awarded to a musician C-He owns his own record label, clothing line and movie production company generating almost half a billion dollars a year in sales. Armadale Vodka. D- First hip Hop artist to signed a $1 million shoe line with Reebok. E- His works which include many records, articles, movies are best sellers nationwide. F- He is recognize in the United States, and around the world, as the best hip-hop lyrist alive. Transitional Statement: Now, that I have talked about the speaker’s expertise, let’s now talk about the topic our guest speaker will discuss. 3-What topic will he discuss? You are in a treat for some interesting topics, Our speaker’s topic is â€Å"How smartly you can increase your wealth†. A-The topic is one that the speaker specialty. B- Business matters of the choices he made. He will provide a lot of scenarios. Transitional Statement: Now, that we have covered our speaker’s topic , let me tell you what makes this topic important. 4-(what event or occasion will soon make this topic important) Next month, he iso planning on owning a major European soccer team. A- That soccer team is a well known sport team in Europe. B-There will be some update about that soccer team in the tournament. CONCLUSION -(Restate thesis): Today I am going to introduce you to Sean Corey Carter also known as Jay-Z 2-(Catchy phrase): Put your hands together and let me bring out Jay-Z BIBLIOGRAPHY Books The People’s Book †Mike Phillip† Success of Hip Hop Artist May 1, 2005: XXL Books Articles The Island Def Jam Article Staff. † Aid after Katrina to New Orleans from Hip Hop Artist† Jan 2, 2008: Def Jam news Internet Sources Wikipedia (the free encyclopedia) â€Å"Protected user† Biography of Jay-Z 1994-Presentwww. wikipedia. org/wiki/Ja-Z

Cabildos in Puerto Rico essays

Cabildos in Puerto Rico essays In around 1515, Juan Ponce de Len established two Cabildos: Cabildo of San Juan and Cabildo of San Germn. The Cabildos were the local representative assemblies; they served strictly under Governors appointed by the Crown and at their pleasure. In the last moments of the colonial era, Cuba and Puerto Rico managed after much struggle to win representation in the Spanish courts. However, these Cabildos played an important role in the community life of Puerto Rico at the time. They provided the aid and representation that the people needed, regardless of economic struggles. Cabildos were essential to community life because of their help in eclectic problems and the representation they gave to the people. An oligarchic structure of the Cabildos, although made up of relatives and friends from the elite, was rather successful, and played an important part in the Cabildos success in community life. The Cabildos were not a democratic institution; they were organized and controlled by the laws of the Indies. Both Cabildos, San Juan and San Germn, were composed of an Alcalde Ordinario, and several Regidores Regidores, who elected the alcaldes, were appointed by the King or posts were sold at auctions. Sugar mill owners, also known as hacenderos, and ganaderos were also part of the economic oligarchy of the Cabildos. This structure, although most positions were held by relatives and friends of the Regidores and Alcaldes of the elite group, was somewhat effective, even when most of the time it was against the law. Cabildos as well gave the people representation. The Father of the Republic, or the Cabildo, met weekly o monthly to discuss community matters. Besides from these regular meetings, they held Cabildos Abiertos, or open meetings, when they had urgent municipal problems. It was only in Cabildos Abiertos where community members chosen by the council could participate. Ev...